If you are resting on your laurels - you are a prime target for being passed by!

By Doug Lescoe    Amazon Link

After producing superb software, most companies fail to give adequate attention to making a User Interface (UI) of equal quality for their products, leaving the end-users to play annoying guessing games. Thus, a competitor with a similar product but with a higher quality UI can quickly decimate its rivals before they can react.

When Google was incorporated in September 1998, it was operating from a two-car garage; four months later, PC Magazine named Google as the best search engine. In the US, Google is used about 67 percent of the time for on-line searches.

Within two months after its release, Apple sold 125,000 iPods, in less than two years one million, and by Christmas season 2005 a million units a week. The iPod seized 65 percent of the market and became the generic name for a MP3 player. Among the most important reasons for Google’s and Apple’s impressive surge to the status of market leaders was their better quality UI.

Good to GREAT by Jim Collins contains case studies about good companies that became great. He said those companies that achieved the “great” status put the right people “on the bus and in the right seats.” By following his advice, other companies can possibly reach the status of “great.” A company in each market could create high quality UI and capture most of that market. Will it be yours or someone else’s?

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